Before investing in SEO, it’s important to understand what tasks are covered in the SEO service package offered by the agency. To rank high on Google, a professional SEO service typically includes the following components:
Keyword Research
Keyword research is the first and most critical step in any SEO campaign. Choosing the right keywords not only saves time and effort but also determines the success of your SEO strategy. Based on your industry, products/services, and business goals, SEO experts will identify the most relevant and high-performing keywords. These keywords will be carefully analyzed for search volume and competition to develop the most effective SEO strategy.
Content Development
SEO content is the foundation of every SEO strategy. Content development in an SEO service package includes planning, writing, managing, and updating content. The website content must meet SEO standards while also providing real value to users. Quality content is key to driving traffic and building trust.
Technical SEO
Technical SEO focuses on optimizing your website to ensure that search engines can easily crawl and index it. Enhancing these technical aspects makes your website more search engine-friendly, which leads to better rankings.
A Technical SEO Audit is a must-have in any professional SEO service to ensure there are no crawlability or indexation issues preventing search engines from accessing your site. Key elements typically reviewed include: XML Sitemap, Robots.txt, page loading speed, URL structure, HTTPS security, and more—to ensure smooth and efficient website performance.
On-Page SEO
On-page SEO refers to optimizing elements within your website to improve its visibility in search engines. Common on-page SEO tasks include optimizing titles, meta descriptions, page content, keywords, images, URL structure, internal linking, and ensuring mobile responsiveness. These improvements make your website more accessible and relevant to both users and search engines.
Off-Page SEO
Unlike on-page SEO, off-page SEO focuses on actions taken outside of your website to increase its authority and trust. The primary goal is to build high-quality backlinks from reputable and relevant websites. Off-page SEO typically includes social media marketing, guest posting, link building, sharing media (images and videos), and engaging on relevant forums.
SEO Performance Reporting
Measuring SEO performance involves tracking key metrics such as traffic volume, time on site, and bounce rate to assess the effectiveness of your campaign. These insights help determine whether your strategy is on track or needs adjustment—enabling you to make timely, data-driven decisions for ongoing optimization.